Do you know what makes a keyword great? How is one phrase different from another? There are several things that change the way we look at key phrases:

• Commercial intent
• Competition
• Search volume

People need to be looking with a thought to buy something, ideally. Even if they don’t there has to be a way how to move them.

But we’re not alone in this business so there is the competition which we have to beat. Good keywords have little competition enough for us to compete.

Lastly, there actually have to be enough people searching with those keywords. Otherwise all work is to no avail.

How to find them though? That’s what Keyword Elite and other similar tools are for. They provide us with all the data necessary to compare and choose your keywords.