So you get the traffic somehow and you want to sell some stuff to people. For many marketers this comes unexpected. You see, they focus only on traffic, since they think it’s hard to get. And they think the traffic is all they need – the rest comes by itself. It can’t be further from truth.

People don’t just buy stuff. If you focus on traffic, your best bet is to place Adsense on your sites and expect people to click on ads. That’s an easy way out, but definitely not the most profitable.

The right way to sell is to build trust. People don’t buy from you for two reasons – either they don’t trust you or they think what you sell is not worth their money. If you address those two issues, you have a good chance to sell something.

The second problem is simple to solve – it’s all about the perceived value. All you have to do is to identify their problem and tell them if the product solves it. If it does – you almost got them.

The trust is harder to gain and there are several variables. But you can start off from your website. A professionally looking website will always imply trust, while a crappy looking one will hardly sell a thing. Next you can create a sense of community – blogs are great for that. Encourage people to leave comments (simply ask) and they will create that sense. One is more likely to buy seeing feedback of other users like them. The rest comes with time as you build your readership.

You can add some extra “tricks” to immediately add trust to your site, though most of them cost money. For example, web security seals are known to improve conversions by up to 20%. So are the toll free numbers in the header of your site. Though, these elements are more likely to be found on merchant sites, you can stand unique among other affiliates by implementing them.

Internet Marketing No Comments September 25th, 2009
conversion , Internet Marketing , sell , tips , tricks