Internet marketing is not a difficult science, but it should be consider as one. Far too often people think there’s some magic behind it that pops money when saying the right words. That is not, however, true.

The success in Internet marketing is a result of scaling – a repetition of a system. You can say that’s the secret formula. Take any conventional business and remove all obstacles of scaling and you have Internet business. That’s why some people are able to make millions, they repeat their simple business many times over. Therefore, anyone who is able to create a conventional business, should have no problems with online business.

Note also that I use terms Internet marketing and online business interchangeably. That’s only because Internet marketing what makes doing business online unique and describes it unambiguously.

When it comes to marketing itself, there are only 3 things you need to get done, and you don’t have to be perfect at it. It’s traffic, website and conversions. On top of that, you can build a client base that would help with all three – that’s where the real power lies.

Once you have those three, it’s all about repeating them until you get where you want. You can also automate the repetition, but that’s a topic for another post.